Jul
17
2008

NEW YORK – Iconix Brand Group, Inc. announced yesterday that Hayden Panettiere will star in the company’s junior brand, Candie’s, back to school 2008 advertising campaign.
Hayden, who is known as an award-winning actress, activist and star of NBC’s hit television series, “Heroes” can now add recording artist to her resume. The new fall Candie’s television commercial will be a direct lift from Panettiere’s first ever music video “Wake Up Call.”
Panettiere’s music video “Wake Up Call” was styled exclusively by Candie’s apparel, footwear and accessories, available only at Kohl’s Department Stores and Kohls.com.
Hayden Panettiere stated, “The concept of my video is to give a guy who doesn’t treat his girlfriend well a wake up call and show him all the different aspects of a woman’s personality. Candie’s is the perfect fit because their styles are diverse and benefit the video as they show off all of the different sides of my character in the video.”
Julie Gardner, executive vice president and chief marketing officer, Kohl’s Department Stores said, “We are excited about Hayden’s role in the upcoming 2008 Kohl’s back to school multimedia campaign which focuses on the dynamic convergence between fashion, music and pop culture. She truly embodies the Candie’s brand, available only at Kohl’s, and we are confident that she will resonate with our shoppers.”
You can listen to Hayden’s first single, “Wake Up Call” exclusively at www.candies.com beginning July 17.
