Ashlee Simpson Wants You To Request
MISSISSAUGA, CANADA – Canadian newspaper, ‘The Mississauga News‘ reports the following:
Pop star Ashlee Simpson is coming to Mississauga next week to promote a line of back-to-school fashions.
Simpson will be making an in-store appearance at the Zellers store at Square One on Saturday Aug. 23 for the relaunch of the Request clothing line.
Simpson stars in a current TV advertisement for the line of clothes, which features a series of still photos of her shopping for clothes before a concert.
Simpson was chosen for the advertising due of her “hip” persona which reflects the brand’s personality, said Geoff Hardwicke, Zellers director of marketing.
“Request is a good piece of business for us and it (the relaunch) allowed us to take the Request brand and pump it up a bit,” Hardwicke told Marketing Magazine recently.
Simpson, whose older sister Jessica is also a singer and actor, is featured on all of the print advertising for the Request line and is making some personal appearances for the promotion.
The 24-year-old Ashlee’s first album, Autobiography, debuted at number 1 in the U.S. in July 2004.
Simpson occasionally appeared on Newlyweds: Nick and Jessica, a reality show about the married life of Jessica and her then-husband Nick Lachey. She subsequently was featured on her own MTV reality show entitled The Ashlee Simpson Show.Simpson and her sister were tied for third as “worst-dressed celebrities” on celebrity-fashion critic Mr. Blackwell’s list in 2004. Blackwell commented of the pair tha,t “from gaudy to grim to downright frenetic these two prove that bad taste is positively genetic.”
Simpson and her husband, Pete Wentz, are expecting their first child.
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Ashlee Simpson • Canada • celebrity business • Request • Zellers