Avril Lavigne A.K.A Abbey Dawn
Abbey Dawn is Avril Lavigne’s childhood nickname. Abbey Dawn is also the name of juniors clothing line the Canadian rocker has launched for Kohl’s just in time for 2008 back-to-school season.
The line, which targets female consumers in their 20s with items priced up to $40, is all about Avril’s personal style — hoodies and skinny jeans, hot pink and purple, stripes and zebra print, studs and lots of graphics. Undoubtedly Avril Lavigne (so as Abbey Dawn) has very distinct style which blends rock ‘n’ roll aesthetic with feminine edge.
Avril is the designer and will release new items every 60 days. She also likes to try everything on and approve clothes before they are made.
Avril’s fashion pursuit is part of Kohl’s “Inspired by the Artists … worn by you” campaign, which also features Lenny Kravitz, Hayden Panettiere and Vanessa Carlton.
Music and fashion aren’t the only interests in Avril’s life. Lavigne was quoted saying that she wanted to pursue a film career as well.
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