www.CasualCelebrityStyle.com

MISSISSAUGA, CANADA – Canadian newspaper, ‘The Mississauga News‘ reports the following:

Pop star Ashlee Simpson is coming to Mississauga next week to promote a line of back-to-school fashions.

Simpson will be making an in-store appearance at the Zellers store at Square One on Saturday Aug. 23 for the relaunch of the Request clothing line.

Simpson stars in a current TV advertisement for the line of clothes, which features a series of still photos of her shopping for clothes before a concert.

Simpson was chosen for the advertising due of her “hip” persona which reflects the brand’s personality, said Geoff Hardwicke, Zellers director of marketing.

“Request is a good piece of business for us and it (the relaunch) allowed us to take the Request brand and pump it up a bit,” Hardwicke told Marketing Magazine recently.

Simpson, whose older sister Jessica is also a singer and actor, is featured on all of the print advertising for the Request line and is making some personal appearances for the promotion.

The 24-year-old Ashlee’s first album, Autobiography, debuted at number 1 in the U.S. in July 2004.
Simpson occasionally appeared on Newlyweds: Nick and Jessica, a reality show about the married life of Jessica and her then-husband Nick Lachey. She subsequently was featured on her own MTV reality show entitled The Ashlee Simpson Show.

Simpson and her sister were tied for third as “worst-dressed celebrities” on celebrity-fashion critic Mr. Blackwell’s list in 2004. Blackwell commented of the pair tha,t “from gaudy to grim to downright frenetic these two prove that bad taste is positively genetic.”

Simpson and her husband, Pete Wentz, are expecting their first child.

 Maria Sharapova in Lanvin turquoise silk dress with elastic belt with a flower enamel buckle.

Victoria Beckham in 4-Ply Crepe shift dress in pink by Pencey, Hermes bag, Christian Louboutin pumps and dVbsunglasses. ShopBop has the dress in white for $414.

 Sienna Miller in leather Alexander McQueen dress, vintage red and black striped  bolero, B. Romanek clutch, and Cesare Paccioti heels and Kwiat jewels.

Kristen Bell in Luella ombre dress and Jimmy Choo shoes.

 Fergie of The Black Eyed Peas wearing Volcom shorts and Couture Couture by Juicy Couture Jacquard Shimmer shrunken peacoat. Fergie is carying Versace bubble bag.

NEW YORK — I was walking past Chanel Store on East 57 Street today, and I noticed that the focal point of their window display was the Little Black Dress (LBD). The mannequins were dressed in heavily accessorized with yellow metal hardware dresses, which were nothing else but Chanel’s timeless classics, the LBDs.

The Little Black Dress was created by Coco Chanel in 1926. Chanel believed that fashion must be functional and chic at the same time. The Little Black Dress was meant to be the fashion ideal — perfectly simple, yet very sexy — it was designed to fit women of every age and shape.

Vogue Magazine published first picture. The dress was calf-length and simple. Vogue Magazine noted at the time that the LBD would become “a sort of uniform for all women of taste.” It did!

82 years later, the LBD is still here and has the same strong appeal. It’s the ultimate classic trend. All it needs is just a few bells and whistles — few accessories to be in accord with ever changing trends and styles. The LBD is the blank canvas waiting to be painted on. And many designers do. Whether they add pockets, embroidering, lace, ruffles or metal hardware, these are just insignificant tweaks. Accessories change the mood of ensemble. What does not change is a prerequisite — the LBD must be made of expensive fabric, it must be well-cut and well-fitted…

Let’s see how some celebrities like their LBDs garnished (click the thumbnails to enlarge).

 LOS ANGELES – It is the latest celebrity trend to start own clothing lines. Paris Hilton and Jessica Simpson are doing it! Lindsay Lohan and Rachel Bilson are going to do it!

Now, singer Ashlee Simpson is joining the bunch. It was announced yesterday that Simpson will launch a line of T-shirts for teen apparel retailer, Wet Seal. Wet Seal operates 494 stores in 47 states, the District of Columbia and Puerto Rico, including 399 Wet Seal stores and 95 Arden B stores.

Click here to read related posts about celebrities go into fashion business.